A lot of small business owners think that they can handle the marketing aspect of their business by themselves. Instead of hiring a professional copywriter to do the job, they take matters into their own hands and plan their marketing schemes, which do not always produce good results.
While it is a common misconception, small and medium businesses can greatly benefit from a skilled copywriter. But how so?
For starters, copywriters know how to write for various platforms. These include both print and online materials. They likewise specialise in different kinds of content, from long-form copy to blog posts, website content, press releases, social media posts, and even Linkedin bio profiles. These alone already ease out a business owner’s burden of coming up with pertinent marketing material.
Copywriting agencies in Singapore not only know how to produce different content types; they also clean up writing clutter. They proofread, edit, and revise drafts until these are good for release. A clean copy makes a business look dapper, and it invites more people to check out the brand’s products and services.
Aside from these core benefits, copywriting agencies in Singapore help SMEs via the following ways:
- They speak the clients’ language
Copywriters know what your audience wants to hear. According to Dale Carnegie, author of How to Win Friends and Influence People, once remarked, “People aren’t interested in you. They’re interested in themselves.”
Without the right skills, writing the words that will convince people to buy is tricky. Copywriters know the rules. Let them handle it.
- Get help finding your voice
To stand out, every brand needs its tone of voice. A seasoned copywriter will explore what makes your business tick, how you want to position yourself, and the kind of customers you want to attract. This helps enhance your brand personality.
Whether you want to be friendly but no-nonsense, a bit daft and fun like Innocent Drinks, or sophisticated like Rolex, your identity is critical to compelling marketing copy.
- Figure out why you’re different
A freelance copywriter will pull out your unique selling points (USPs). If you’re already clear on these, that’s great, but if you’re unsure, a copywriter will find out what it is that puts the chili on your hot dog.
- Saving time and hassle
Do you ever sit there, head in hands, struggling to write? The words pinball around your mind, refusing to trickle down your shoulders, arms, fingers, and out onto the keyboard?
The solution: jump on Google and find someone who knows how it’s done. Then, you can get on with building your empire.
- Understanding digital trends
How many times have you been frustrated with your SEO results? It could be that Google’s latest update has knocked your optimization strategy off course. Maybe you’ve posted duplicate content on another website. Perhaps your backlinks are of poor quality.
Hand over the responsibility to an SEO copywriter – they’ll keep your content high in search results while producing top-grade copy.
- Impressing investors
Let’s face it: first impressions are critical. Especially to busy, important people like investors. If you’re looking for backers, hire a writer to overhaul your copy.
Well-written, well-targeted copy is also a pitching tool, showing funders that you offer something extraordinary. When people land on your website, they will immediately see that you’re taking your brand seriously.
Indeed, it can be costly to hire a copywriter. But the benefits that come with their services are essential for any kind of SME. As a small business owner, you can also learn a lot from your copywriter. Not only will you learn how to promote your business, but more importantly, how to sell it properly to the right people.