Many business owners have found that adding podcasting to their marketing strategy can help them build trust and loyalty among their customer base. Today, it’s commonplace for people to listen to podcasts for entertainment and the latest news, as well as for personal growth and information on just about any topic imaginable. Adding business podcasting to your arsenal of marketing strategies can often prove to be a very important factor in the growth of your business.

Why You Should Consider Podcasting for Your Business

One of the most important benefits of adding podcasts to your marketing is that you’ll be able to build brand loyalty while reaching out to your customers in an engaging way; however, your podcasts are not only valuable for retaining current customers, they can also help bring in new customers as you gain trust and credibility with a larger audience.

First Steps in Branching into Business Podcasting

Before you get started on content or scheduling, it’s important to consider who you are trying to reach. Sure, you want to reach your current customers as well as potential new customers, but you should start with a clear idea of the specific audience you plan to target. For example, consider the age range, gender, income bracket, interests, and other specifics that will help you laser in on your “ideal” listener.

Narrow Down a Topic for Your Podcast

It’s important to spend some time thinking about the scope you’d like your podcasts to take. You’ll want to choose an appropriate topic that will interest your audience while also being able to provide them with valuable content. Additionally, the topic you choose should be broad enough that it leaves plenty of room for you to be able to create an unlimited number of new episodes. Of course, the topic you choose should also be something that you have a great deal of knowledge in and that will be engaging for your audience.

Choose the Right Equipment

Many recreational podcasters use nothing more than their laptop or desktop computer to begin broadcasting their podcasts. This can be fine for anyone who isn’t interested in building a professional quality podcast, such as those who are simply sharing a hobby; however, if you want your business podcasts to sound great, it’s important to choose quality microphones, headphones, and editing software. You don’t need to start with the top of the line equipment, but you should choose the best quality your business can afford.

Determine the Length and Frequency of Your Podcast

Finally, once you have everything in place, it’s time to consider how often you will share new episodes as well as the length of these podcasts. The length of your podcast should be targeted to meet the needs of your audience and subject matter. Some subjects might require more in-depth episodes while others could be as short as 15 to 20 minutes. When considering frequency, keep in mind that consistency is key. It’s better to choose less frequent episodes than to be inconsistent in reaching your listeners. Your audience should be able to count on new episodes coming out on schedule.