Every business needs marketing, and many types of marketing need printing services. For this reason, most companies that create a lot of print publications and other materials work with a designated commercial printing service that they have established a relationship with.
Even with a previous relationship with a printer, however, sometimes misunderstandings happen. If you walk into a print shop and find yourself staring into space at the metal blades of the machines when the representative at the counter asks for more information, you may benefit from taking on a different approach. The next time you want to commercially print something, keep these tips in mind.
- Discuss Your Ideas Before Creating
Before beginning any commercial project, one of the best things you can do is to discuss your ideas with a local printer to gather input. During your conversation, be sure to cover topics like print sizes, quantities and possible extra costs. Often, professional printers have valuable advice that can help provide you with an entirely new idea, too. They can also explain more about the printing processes.
- Check Page Sizes
With printing, size always matters. Another thing to be mindful of when commercially printing is the need to check page sizes. Sometimes, a customer might come into a print shop with a finished project, but the page size indications are wrong. As a result, the final product does not come out as they expect. To avoid these challenges, make sure you know page sizes ahead of time.
- Research Color Models
Whenever you create digital art, color models are another thing to know and think about. Ultimately, the color model you choose will have an impact on your printing result. When it comes to picking, there are generally five models to choose between. You may use any color (RGB), single color, spot colors, process colors or process plus spot colors
- Allow Bleeding Space
Depending on the software you use and the type of printing machine that you end up working with, many projects can extend off the page. For example, this is particularly true when using popular graphic design programs like Microsoft Publisher. To avoid any problems due to this, another smart commercial print tip to follow is to allow for bleeding space when you first set up your document.
Because commercial printing projects can be a sizeable investment, following tips like these can help you get the most out of your money.