There is always some confusion between Public Relations and Marketing. The thin line of difference creates all the confusion amongst the parties that are interested in considering one of the options. Well, Public Relations and Marketing are the different fruits hanging on the same tree. For the first-timers, it’s pretty hard to tell the differences between Public Relations and Marketing.
There are millions of businesses in this world that rely on Marketing firms for handling all the marketing tasks. Well, the issue here is that the Marketing firms will cling to their clients for a long time. And on the other hand, the PR firm will complete the project and move on. That’s why many businessmen confuse the PR firm and the Marketing firm. It’s better to understand the differences and know why you should prefer the PR Firm over a Marketing firm for a better future for your business.
Why is Public Relations Preferrable Over Marketing?
#1 – Credibility
The main aim of the PR firm is to build goodwill for the business. On the other hand, marketing is only limited to the promotion of the product or service that the company is offering. The PRfirm helps businesses to earn credibility in the market, which is a long-term asset. The Marketing will help the company to earn a good amount of revenue, but as soon as the marketing campaign is ended, you’ll not see any positive results. That’s why it’s better to bank on the positive sides of Public Relations like Credibility and give them the desired preference from the long-term growth of the company.
#2 – Investment
When it comes to the financial side, we consider Public Relations as an investment for the business. Marketing is still considered an expense in the company balance sheet. The difference between Marketing and Public Relations is that Marketing consumes a lot of money and gives temporary results. But PR always yields fruits in the long term. It’s an investment that will start giving you profits for a long time, even if you’ve stopped working on it. That’s why the PR firms always wrap their projects and don’t always linger around. Also, the cost of executing a PR campaign is pretty less than an Aggressive marketing campaign for your business promotions.
#3 – Reach
Reaching a larger audience is the main aim of any PR firm. The businesses need exposure and reach towards the larger audience related to their field. With the PR firms and their tactics, the business can promote their services and products to a large number of people. Marketing is also good for reaching the mass, but it’s not efficient in the long run. Also, PR is capable of making a positive impact, while marketing cannot assure the same. That’s why having a positive reach is better than having only reached, which doesn’t yield long-term results.
The debate between the Public Relations and Marketing will go on for decades. But, we’ve tried to make a point here. With these points, you’ll understand why hiring a PR firm for promoting your business is better than getting a marketing firm. Although there is nothing wrong with marketing, it’s not quite okay to stay reliant on the marketing tactics for optimal business growth.